Chartered Institute of Tax - Education & Membership

As Account Direcot for The Chartered Institute of Taxation (CIOT), I spearheaded the development of a comprehensive online platform aimed at enhancing user experience and fostering engagement. I coordinated a dedicated project team to execute the digital strategy, focusing on the organisation's strategic KPIs.

We analysed user needs to design a solution that included key features like a chatbot for user engagement, a user administration portal, and the development of four marketing sites. Each feature was approached using an evidence-based methodology, with hypothesis statements and tangible proof of value to ensure alignment with CIOT’s goals.

By fostering collaboration and maintaining a clear focus on measurable results, we successfully delivered a platform that not only met strategic objectives but also provided an exceptional user experience. This achievement positioned CIOT to better serve its members and support their professional development.

As the Account Lead, I ensured seamless communication, effective resource management, and alignment with CIOT's goals, demonstrating my ability to drive impactful digital initiatives and deliver high-value outcomes.